Author Interview: Paula Margulies


The Tao of Book Publicity

New (and even old…er, experienced) writers often struggle with book marketing. Where to start? What are the best strategies?How much marketing is too much? Do I need a publicist?

Today I’m pleased to bring you an interview with Paula Margulies as she discusses her new book The Tao of Book Publicity: A Beginner’s Guide to Book Promotion and answers questions every writer needs to know. Isn’t the cover stunning? I just want to dive into that lush green pond. At the end of the post you will find information on a giveaway, so watch for that!

The Tao of Book Publicity has received early praise from the publishing community, including Huffington Post contributor and Author Magazine editor, Bill Kenower, Southern California Writers’ Conference director, Michael Stephen Gregory, and UCSD writing instructor, Marni Freedman, who writes, “The Tao of Book Publicity is filled with easy-to-implement, savvy, practical advice from an experienced industry insider. Paula Margulies breaks down the often-confusing landscape of book publicity with clarity, humor, and insight. Don’t promote without reading it first!”

Now, here is Paula to tell us more about book publicity.

Paula Margulies

You have been a book publicist for more than 25 years. What made you finally decide to write a guidebook on promotion for authors?

In the course of my publicity work, I’ve received calls from hundreds of authors, many of whom ask the same questions: When do I start my publicity campaign? How much should I plan to spend? Do I need a website? How do I build a platform? What price should I give my book? Do I have to use social media and, if so, which sites are best? Should I print a hardcover version, or will a paperback suffice? Do I need to enter contests? How can I get more reviews?

These are all important questions, and since so many authors seem to have the same concerns about their books, I decided to share what I’ve learned over the years as a publicist in one convenient, inexpensive resource guide.

The Tao of Book Publicity has a Zen look and feel to the cover and title. How does understanding the Tao principles help authors to promote their books?

I chose the Tao as a way of offering authors a practical philosophy on how they might approach book marketing. There are many authors who find promotion crass and time-consuming; a good majority would rather be writing than spending time trying to develop promotional material and schedules for themselves and their work. But I’ve found that book promotion can be a rewarding and fulfilling activity if done with the right perspective in mind.

As I describe in the book, most book publicity comes from a place of not-knowing; there are people we approach, for example, for reviews or interviews, but we cannot strong-arm those individuals into giving us what we want. Instead, we take the time to think about what our message is, who we are targeting with that message, and how to propose it in the most succinct, relevant, and motivating way we can. We then present our message (what most in my business call our “pitch”), and then follow-up with persistence to try to get a yes response. Our results are never guaranteed – it is up to the reporters or editors we contact to decide if the message we’re sharing is right for them. But when we come from a place of humility and unattachment, we tend to do a better job of both preparation (in which case, we usually achieve the goals we’re attempting) and managing our expectations.

What other aspects of book publicity to do you cover in the book?

I provide how-to explanations for developing publicity material, including front and back cover text, press releases, Q&As, media and blog tour queries, and newsletter and media lists. I also cover topics such as social media, book pricing and sales, book tours and media interviews, and author websites. In addition to explaining how book publicity works, I also discuss practical topics such as publicity costs, timing, and

considerations when hiring a publicist; I’ve found that many authors want to know upfront about fees for services and what steps they should have completed before they contact a publicist like me.

If you have one piece of advice for new authors, what would it be?

That’s easy – write a good book!

Of course, that’s easier said than done. I’ve found that oftentimes authors, especially those who have chosen to self-publish, are in a rush to get their books out. In their hurry, they forgo important steps like workshopping the book, spending time on revision, hiring a professional editor and cover designer, and developing their platforms. As a result, many of their books, sadly, don’t sell. If authors want their books to be well-received by booksellers, the media, and (most important) readers, they must take the time to carefully edit, polish, and package them well – there is no substitute for these steps in the publishing process.

Can you describe how an author might use this book as a guide to his or her own publicity plans?

Authors can read the chapters in any order they like (each chapter is designed to be read as stand-alone unit) and see what sounds as if it might be a good fit for them and their books. If something doesn’t sound right, they don’t have to use it. The information in the chapters is there to provide guidance and insight into what I believe are the common practices of most book publicists, but none of what’s there is meant to be a hard-and-fast prescription for any author’s individual book publicity plans.

Are you working on another book? If so, what can you tell us about it?

In addition to this latest book, I’m also the author of the short story collection, Face Value: Collected Stories, and two novels: Coyote Heart, which is a modern-day romance about a married woman who falls in love with a Pala Indian man, and Favorite Daughter, Part One, a first-person retelling of the life story of the famous Native American legend, Pocahontas. I’d like to get back to writing fiction and plan to spend the next year completing Part Two of Favorite Daughter.

Thank you, Paula, for dropping by today to talk about your new book and offer valuable marketing tips to writers. Here is information about where you can find Paula Margulies and her new book:

The Tao of Book Publicity: A Beginner’s
Guide to Book Promotion by Paula Margulies
ISBN: 978-09913545-3-5
One People Press
March 9, 2016
Kindle: 0.99; Print: $9.99

Paula is offering one print copy to a winner in the US and Canada and one ebook copy to a winner worldwide. Just leave a comment, and I will enter you in the giveaway drawing to be held May 19th.

Blogging A to Z Wrap-up

Time for the Blogging A to Z Wrap-up!

Thank you to all the readers and to those of you who commented. I appreciate every visit and every comment! I hope you all had fun visiting all the A to Z bloggers and reading about so many diverse and interesting topics. You are now officially Blogging A to Z Survivors!

The answer to the last mystery is Zuul from the movie Ghostbusters. Here’s a clip of Zuul as he confronts Sigourney Weaver. Don’t you just love Sigourney Weaver’s hair?

And here are the winners of the Book-ish Ghosts contest:

1st place~Tasha

2nd place~Jean and Patricia

3rd place~Allegra, Carol, and Susan

I will contact the winners today or tomorrow to arrange to send off their gifties.

And now a word from our sponsor. If you enjoy ghost novels (and why else would you be here?), you may like to know about two ghost-related ebooks: Moonlight Dancer, a novel; and 31 Ghost Novels to Read Before You Die, an anthology of book reviews.

Thanks again for joining me on this ghostly quest. I hope to connect again soon!

Z is for Zap!

Welcome to Day 26 of Blogging A to Z! Yay! You made it to the end!

Be sure to visit the other participating blogs. You can find them here.

Book-ish Ghosts

Throughout the April challenge, you get to guess the ghost novel, ghost movie, or ghost beginning with the letter of the day. You can find Book-ish Ghosts contest rules here in the theme reveal.

Z is for Zap!

Zap is what these ghost fighters (played by Dan Akroyd and Bill Murray) must do to rid the world of a particularly troublesome ghost in this 1984 movie.

Clue 1: This ghost (aka demi-god) makes his first appearance in the refrigerator of Dana Barrett (played by Sigourney Weaver).

Clue 2: Following the refrigerator appearance, this ghost/demi-god ascends to a rooftop and breaks out of a Gothic statue. In the final scene, this creature is once again encased in stone.

Please leave your guess in the comments. If you encounter any trouble commenting due to my naughty blog, please tweet your guess to @deb_atwood or email it to

Thank you for traveling this A to Z journey with me! I so enjoyed having you along for the ride! I hope you will continue to stop in from time to time. I’ll be watching for you (but not in a creepy way). Promise.

The answer to yesterday’s mystery is The Ghost Bride by Yangsze Choo. Take a look at this beautiful cover–one of the loveliest covers I’ve seen.




Y is for Yangsze

Welcome to Day 25 of Blogging A to Z! Be sure to visit the other participating blogs. You can find them here.

Book-ish Ghosts

Throughout the April challenge, you get to guess the ghost novel, ghost movie, or ghost beginning with the letter of the day. You can find Book-ish Ghosts contest rules here in the theme reveal.

Note to my readers:

Before we begin today’s mystery I need to apologize for the misbehavior of my blog. A week or so ago, a Jetpack update crashed my blog. A kind techie named Tim from HostGator got the blog back up for me after stripping all my plugins. Unfortunately, that strip-out resulted in some people having difficulty posting comments. That makes me especially sad because of our contest. I re-instated some plugins that should help with the comments. Fingers crossed we don’t crash again!

Anyhow, if you had or have any trouble posting, please tweet your guess(es) to @deb_atwood, or if you don’t use Twitter, send me an email ( and I’ll add your response to my tabulations. Thank you!

Y is for Yangsze

Clue 1: Yangsze is not a river. (That would be spelled Yangtze.) Yangsze is the author of this 2013 novel involving supernatural matrimony.

Clue 2: The setting of this novel is colonial Malaya and the Chinese afterlife with ghost cities and tricky ghosts and paper funeral offerings.

Please leave your guess in the comments, or if you have trouble posting, use the Twitter or email address listed above. Thanks for your patience!

Yesterday’s movie is The Others. Enjoy the trailer. Check out the movie if you have not already done so.